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  Report

Behavioral experiments in data privavcy

PARTNER

Center for Social and Behavior Change

SECTOR

Governance

PROJECT TYPE

Field and Lab Experiments

BEHAVIORAL THEME

Consciousness | Urgency | Privacy

OVERVIEW

This experiment investigates the challenges and key outcomes of increasing user privacy consciousness within the context of India and Kenya. We highlight the intent-action gap and present bias as core challenges in privacy decision-making, emphasizing the behavioral nature of privacy issues and the need for improved choice environments and involvement of regulators. 

 

The study measures four key outcomes and they include; 

  • Time spent on privacy policy
  • Understanding of policy terms
  • Sharing sensitive information
  • Sharing personal information. 

Our findings indicate that comprehension of privacy policies is low but increasing trust can increase data sharing, and making privacy concerns salient can reduce data sharing. 

We suggest redesigning choice environments and implementing privacy ratings to assist users and hold businesses accountable. 

There is a long path ahead towards the perfect data privacy solutions, IntAct has set us on it by opening up avenues to imagine a future in which businesses and users can share the same priorities while achieving their respective goals. Our results have given us a glimpse into what that could like.

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