See it through the Behavioral Lens
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Changing the world, one behavior at a time
We use behavioral science to design solutions for partner organisations that are working to make lives better in the Global South.
Since 2015, we have been an independent entity committed to applied research with partners seeking to use behavioral science to address specific problems.
Today, our 110+ staff are based in our HQ in Nairobi, or offices in East and West Africa, and India. Remaining firmly rooted in our commitment to stay close to the people and the contexts we serve, we only set up offices where we are doing our work. We’ve worked in 25+ countries across the Global South, including in Latin America and the Pacific Islands.
The Busara Lab is now the largest behavioral science lab in the world with a panel of more than 133,000 participants across sites in India, Ethiopia, Kenya, Nigeria, and Uganda. Having run more than 500 projects with over 250 partners, we have offered decision-makers practical recommendations for instant action, while advancing behavioral science in the Global South.
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Our HISTORY
We started one of the first behavioral science research labs in the Global South
We set up Busara to bring research on poverty alleviation closer to the people it seeks to serve. We soon learned that while research is a critical piece of the puzzle, it is not enough if you really want to change the world. The gap between creating knowledge, and turning it into better practice, is real.
But even such knowledge does not automatically shift practice: for things to change, programs have to be embedded in their contexts, and acknowledge constraints. The tools and methods of behavioral science can help with that by gathering insights that can more swiftly improve programs, policies, and the lives of people living in scarcity
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